Case Study: Increasing the Visibility of Your Products

However compelling a new product may be, it won’t succeed unless prospective customers know about it. Achieving customer awareness can be particularly challenging for small companies that lack multi-million-dollar marketing budgets, but it can also pose a challenge for established companies entering new markets.

An effective way for technology providers to boost visibility of their products is through BDTI’s benchmarking and analysis services. BDTI publishes its respected independent benchmark results and product analyses in a number of highly visible forums, such as BDTI’s Inside DSP newsletter, the BDTI website, published reports like FPGAs for DSP, articles in trade magazines, and conference presentations. In addition, technology providers use BDTI benchmarks and analysis to increase the attention drawn to their own marketing communications pieces, such as press releases, brochures, and articles.

For example, a start-up processor vendor engaged with BDTI to obtain BDTI Certified benchmark results on the BDTI DSP Kernel Benchmarks™. The vendor featured highlights of the benchmark results in press releases, web pages, and conference presentations, helping to draw attention to its products. In addition, BDTI included the benchmark results in numerous of its own publications, which served to introduce many prospective customers to the vendor’s products.

A less obvious benefit of increased visibility is increased customer confidence in a relatively unknown vendor. When customers hear about a product from sources other than the vendor, their assessment of the maturity and solidity of the company and its offerings typically increases. This increased confidence in the company and its product translates into increased customer opportunities.

To learn more about how BDTI’s benchmarking and analysis services can help increase the visibility of your products, contact Jeremy Giddings at +1 (925) 954 1411 or giddings@BDTI.com.