Developing a new signal processing engine is expensive and risky, particularly for a small start-up or for an established company moving into an unfamiliar market. There are good reasons to take that risk: signal processing has become ubiquitous in a wide range of application areas, and offers the potential for high revenues. The flip side is that the market is already densely populated with all kinds of signal processing engines: single-core chips, multi-core chips, massively parallel processors, DSP-enhanced FPGAs, SoCs, etc.