“Connected devices” make up much of the buzz in consumer electronics these days. They are the closest thing to a “killer app” there is—but what exactly are they? All connected devices provide some sort of connection to the ‘net, many provide multimedia functionality, and more often than not, they’re for mobile use. But despite these common characteristics, connected devices span a wide range of features and functionality, from netbooks to smartphones.
Such a wide range of applications presents opportunities for processor vendors. But to win design-ins, vendors must prove the advantages of their products and make sure performance, cost, and power consumption meet their customers’ requirements. This is where BDTI helps vendors win business.
BDTI has been working with vendors of application processors—processors that power a large category of connected devices—as well as with systems manufacturers using these processors. In a series of recent engagements, BDTI has evaluated a number of processors targeting connected devices. In one engagement, BDTI implemented a series of benchmarks to assess the suitability of the customer’s processor for use in one category of connected device. BDTI also implemented the same benchmarks on a competitor processor. Competitive benchmarking enabled the customer to clearly communicate its product’s strengths in terms of performance and power consumption to its sales force and customers. The ability to confidently and clearly position its product enabled the customer to strengthen its position in a key market segment.
Strengthen your market position by giving your customers a reliable, independent evaluation of your product. To learn more, contact Jeremy Giddings at +1 (925) 954 1411 or giddings@BDTI.com.
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