You know you’ve got a compelling story for your new product: it’s got unique features, addresses the requirements of multiple applications, and is supported by a full ecosystem. Now, how do you convince customers of its benefits and value? Earning customer confidence and trust is challenging for both small and large companies and can pose a particular challenge when your new product breaks the mold.
An effective way for technology providers to gain the trust of customers is through validation
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Just last October, Cadence announced the then-latest generation in its computer vision processor core roadmap, the Tensilica Vision P5. Only seven months later, the Vision P5 has been superseded by the Vision P6 (Figure 1). This rapid product development pace reflects the equally rapid expansion and evolution of embedded computer vision applications. According to Cadence’s Chief Technology Officer Chris Rowen and Director of Product Marketing Pulin Desai, the company's new vision core is the
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In late January of this year, Movidius and Google broadened their collaboration plans, which had begun with 2014's Project Tango prototype depth-sensing smartphone. As initially announced, the companies’ broader intention to "accelerate the adoption of deep learning within mobile devices" was somewhat vague. However, as of earlier this month, at least some of the details of the planned collaboration become clearer, thanks to the unveiling of Movidius' Fathom Software Framework and Neural
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Last summer, I wrote that the time was ripe for deployment of neural networks in mass-market applications.
Last week, Google validated this point of view by announcing that is has developed a specialized processor for neural networks (dubbed the "Tensor Processing Unit," or TPU), and that these processors have been deployed in Google's data centers for more than a year.
What's the significance of this? I believe that Google's recent statements validate three important points that help to
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One key challenge for a technology company is identifying markets for its products. Let’s say you have an idea for entering a new market using your existing technology. How do you know if there’s a fit? How do you realistically assess your risk?
With more than 25 years of experience evaluating embedded processing technology, BDTI often helps clients assess and improve technology-market fit to define new products and find new markets. BDTI understands the market trends and competitive dynamics
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Convolutional neural networks (CNNs) and other "deep learning" techniques are finding increasing use in a variety of detection and recognition tasks: identifying music clips and speech phrases, for example, and finding human faces and other objects in images and videos. As a result, we’ve been covering deep learning concepts and implementations regularly in InsideDSP columns and news articles. Chris Rowen, Chief Technology Officer of Cadence Design Systems' IP Group, will be speaking about the
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We've been hearing a lot about autonomous cars lately – and for good reasons. Driverless cars offer enormous opportunities for improved safety, convenience, and efficiency. Their proliferation may have as profound an impact on our society as conventional automobiles have had over the past century. But deploying autonomous cars widely is going to take a while, given the complexity of the application and the associated technological and regulatory challenges.
In the meantime, autonomous vehicles
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With more and more products incorporating computer vision functionality, semiconductor vendors are increasingly designing specialized processors for vision applications. For product developers, this means that identifying the best processor (whether a chip for use in a system design, or an IP core for use in an SoC) is challenging—for several reasons.
First, processors for vision vary greatly in their architectures, making them tough to compare. Second, there is no universal set of benchmarks
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CEVA's DSP cores have long been a fixture in many mobile phone cellular modems, where they handle the tranceiver's digital signal processing functions, working alongside function-specific hardware accelerators. However, the physical layer coordination between the transmit and receiver subsystems, along with overall modem control and other housekeeping tasks, has long been the bailiwick of a real-time CPU core from ARM, Imagination Technologies or another supplier. CEVA aspires to evolve this
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ADAS (advanced driver assistance systems) are rapidly being incorporated into automobiles and other vehicles, as products unveiled at January's North American International Auto Show in Detroit, Michigan made clear. Just a few short years ago, passive collision warning and active collision avoidance features were restricted to luxury models from luxury manufacturers. Now, even mass-market car suppliers are incorporating ADAS capabilities into their high-end and mainstream vehicles.
In order for
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