Technical Marketing

A new industry association, the Embedded Vision Alliance, is being formed to help embedded system designers harness computer vision in their products.  BDTI, which has initiated the partnership, believes that computer vision—extracting meaning from images and video—is poised to
Processor designers know that a cycle-accurate simulator can be used to benchmark a processor that has not yet been fabricated. But many designers don’t realize that it’s also possible to benchmark an idea for a processor, a processor that may exist only in PowerPoint
Recently I realized that I hadn’t heard a peep out of a certain embedded processor vendor in quite some time. Usually my colleagues and I at BDTI hear from processor vendors on a regular basis for new product briefings, but it had been almost a year since we’d heard anything from
We all know that test marketing is the best way to see if a product meets buyers’ needs.  Household and consumer product manufacturers test their products with a select test market as a matter of course.  They use test marketing as a rehearsal for product introduction and to
Unless you’re announcing a laptop that runs off body heat or similar epochal breakthrough, it’s hard for technology companies to get media attention.  And when a product does get editorial coverage, it’s even harder to distinguish what’s true from the
An attractive attribute of licensable processor cores is the flexibility chip designers have to adapt these cores to their chosen fabrication process, cell library, tool flow, logic synthesis goals and other conditions.  In other words, chip designers can tune the core to the needs of a
Digital signal processing algorithms are increasingly important in an expanding range of embedded systems. For example, compute-intensive multimedia functions are finding their way into applications from toys to appliances to telephones. As a result, a growing number of system developers face a
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The best way to ensure that a presentation is effective is to test it with a knowledgeable, critical, and responsive audience. A test audience can also help ensure that the content is correct, relevant, and appropriate for the intended audience. Just as important, a test audience can help
Processor designers, marketers, and users with a sophisticated understanding of benchmarks know that raw benchmark results rarely give the most accurate picture of processor performance for a specific application scenario.  While useful for providing a general impression of processor
Chip and IP vendors typically utilize benchmarks for marketing purposes—specifically, to demonstrate the capabilities of their products to prospective customers.  But processor vendors that use benchmarks for marketing purposes alone are missing half the picture:  during the